Being a Mentor

Let’s start by defining a Mentor. Merriam Webster defines a mentor as “an experienced and trusted adviser” and for most people that adequately explains the individual, we might look to for career advice. Synonyms for mentor include counselor, guide, teacher, advisor,...

8 Best Text Message Subscription Service Options for a New Marketing Channel

More people than ever are using text messaging to grow their businesses and reach their target market. So, it isn't very surprising to see how many small businesses are using a text message subscription service to market directly to customers. The numbers show why...

Top 3 Ethical Issues in the Work Place

Everybody wants to be able to enjoy their work enviroments, although, there are many things that can distort their perspective. If you know what to look for you can find red flags and warning signs pointing to ethical issues. We tend to think of ethics as it relates...

Top 5 Best Business Card Scanner App Options for 2017

Those who have tried to scan business cards into their computer know that this is more challenging than it appears. Business card scanner apps eliminate the headache of having to type in all that text and then copy and paste it elsewhere. The best business card...

Create a Customer Journey Map – 8 Steps to Great Customer Experience

When creating the ultimate customer experience, it all comes down to how effective and well thought-out your customer journey map was designed. If your business doesn't have a customer map, then you are not going to be able to gauge whether or not your efforts are...

Support for Small Business Owners

What people fail to appreciate about the small business owner is the breadth of problems s/he must tackle. In a large corporation an individual takes responsibility for a relatively narrow range of issues. A small business owner handles everything: marketing and sales, finance and accounting, human resources and training, management and administration, maintenance and repairs…everything. Few people are skilled in every area and rarely is an individual equally talented in a wide variety of disciplines. This site will offer you help and advice in the areas you find daunting.

10 Good Business Ideas for Teens to Hit the Jackpot in Life

Teens today have so many unique business opportunities available to them. These choices are real thanks to the internet and technology. Starting a business isn't just for adults. There are plenty of teenagers today making more money each week than many adults at their...

11 Out of the Box Sales Contest Ideas to Motivate the Office

In order for your team to generate more sales, you'll need to discover effective ways to motivate your office. These sales contest ideas don't require a huge budget. Nonetheless, they are creative methods to motivate your team at doing great work. Consider these 11...

How to Start a Tax Preparation Business – 6 Main Steps

Being self-employed can be challenging. However, if you choose the right type of business, it may also be incredibly rewarding. Starting a tax preparation business may bring you independence, financial freedom, and the ability to work from your home. With that in...

The Most Effective Product Launch Strategy – How to Launch a New Product

Unfortunately, there are many great products launched every year that don't become successful. As a matter of fact, according to the Insights Association, only 60% of all products that make it to the market will generate any revenue at all. There can be many reasons...

10 Benefits of Cloud Computing – Why Should You Move to the Cloud?

Cloud computing is a way to run applications or software programs without having to install them in a local, physical drive. The many benefits of cloud computing are based on remote computing. Simply put, remote computing allows users to access the tools and...

Small Business Start-Ups

I’ve taught entrepreneurs, evaluated their business plans, helped get funding and worked with new businesses as they navigate their first year and consulted with small businesses in the US and abroad. Success or failure does not depend on one or two elements, it is a...

Take Your Company’s Pulse Using Your P&L

I am going to base this discussion on the P & Ls of a company which makes folding metal chairs and tables. Their customer base is largely regional (hotels, schools and resorts) but they do some selling through national trade shows. The company has three chair lines:...

Basics of Business Marketing

Marketing is variously defined as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)...