Being a Mentor

Let’s start by defining a Mentor. Merriam Webster defines a mentor as “an experienced and trusted adviser” and for most people that adequately explains the individual, we might look to for career advice. Synonyms for mentor include counselor, guide, teacher, advisor,...

8 Best Text Message Subscription Service Options for a New Marketing Channel

More people than ever are using text messaging to grow their businesses and reach their target market. So, it isn't very surprising to see how many small businesses are using a text message subscription service to market directly to customers. The numbers show why...

Top 3 Ethical Issues in the Work Place

Everybody wants to be able to enjoy their work enviroments, although, there are many things that can distort their perspective. If you know what to look for you can find red flags and warning signs pointing to ethical issues. We tend to think of ethics as it relates...

Top 5 Best Business Card Scanner App Options for 2017

Those who have tried to scan business cards into their computer know that this is more challenging than it appears. Business card scanner apps eliminate the headache of having to type in all that text and then copy and paste it elsewhere. The best business card...

Create a Customer Journey Map – 8 Steps to Great Customer Experience

When creating the ultimate customer experience, it all comes down to how effective and well thought-out your customer journey map was designed. If your business doesn't have a customer map, then you are not going to be able to gauge whether or not your efforts are...

Support for Small Business Owners

What people fail to appreciate about the small business owner is the breadth of problems s/he must tackle. In a large corporation an individual takes responsibility for a relatively narrow range of issues. A small business owner handles everything: marketing and sales, finance and accounting, human resources and training, management and administration, maintenance and repairs…everything. Few people are skilled in every area and rarely is an individual equally talented in a wide variety of disciplines. This site will offer you help and advice in the areas you find daunting.

How to Start a Tax Preparation Business – 6 Main Steps

Being self-employed can be challenging. However, if you choose the right type of business, it may also be incredibly rewarding. Starting a tax preparation business may bring you independence, financial freedom, and the ability to work from your home. With that in...

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Small Business Start-Ups

I’ve taught entrepreneurs, evaluated their business plans, helped get funding and worked with new businesses as they navigate their first year and consulted with small businesses in the US and abroad.  Success or failure does not depend on one or two elements, it is a...

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Take Your Company’s Pulse Using Your P&L

I am going to base this discussion on the P & Ls of a company which makes folding metal chairs and tables. Their customer base is largely regional (hotels, schools and resorts) but they do some selling through national trade shows.  The company has three chair lines:...

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Basics of Business Marketing

Marketing is variously defined as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)...

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