Over the last few years, Instagram has climbed from obscurity right to the the top of the world alongside Twitter and Facebook. In fact, considering the rate in which Instagram is growing, it could become the most used social platform in no time. Now is the time to consider how to do social media marketing on Instagram before the competition discovers these tricks and simply leaves you in the dust.
Today is your chance to get a huge lead and separate your business from those in your niche while reaching a global audience. Here are 6 of the more effective tips on how to do social media marketing on Instagram.
1. Discover What Posts Are Driving Traffic
Even if you make a post a day on Instagram, without the right tracking tools, you have no idea which of the images drove the majority of traffic to your website. It is important to discover where things are working and multiply your efforts in this direction.
To pull this off successfully, invest in a link shortening software. This way, you can create customized links for each post. When the end of the week rolls around and you are analyzing the data, you can find out exactly which type of posts is your best ally. You can recognize them easily as they are making visitors excited enough to follow the link to your website.
With the link shortening tool, you have the power to check data easily. As a result, you will be able to increase efforts when you discover what is and what isn’t working.
2. Make Use of Your Instagram Bio Link
Instagram gives users the chance to have a clickable link added to their profile or bio page. Many business owners waste this opportunity by simply filling in the information like it were the ‘about me’ page on their website.
If the visitor took the time to click your bio page, they already have a vague understanding of who you are. Therefore, use the Instagram bio page to and turn it into a marketing tool.
Use the bio page on Instagram to promote giveaways, share secret information or reveal details about upcoming releases. This way, you will treat subscribers as guests of honors as they are the only ones with access to these notifications. Create a unique landing page so they still find your website and the special promotions you are running on Instagram.
3. Discover Trending Hashtags
Many business owners are wondering how to do social media marketing on Instagram and ruining the hashtag potential along the way. They think all they have to do is to stock on hashtags and massive traffic will follow.
One thing to consider, the hashtags that were popular yesterday may not be today. Updating the hashtags in your bio or on posts will help to attract an audience excited about the subject in question. Using trending hashtags will aid in the discovery of your business and help to expose your brand to a global audience.
Remember that you can even use your business name as a hashtag in addition to ones relevant to your business. Hopefully, visitors will begin to associate the two together and increase their interactions with your Instagram presence.
4. Mix Videos and Pictures
Marketing ideas can’t take root anymore without your brand’s presence on social media. When you are first learning how to do social media marketing on Instagram, you were taught that pictures tell the story of a thousand words. While that might be true, videos have become a force to be reckoned with as of late. There is a reason YouTube is one of the most visited websites and that millions of new videos are added and viewed daily.
A video can, in fact, generate three times more inbound links than the posts with just pictures. This type of content will not only engage your audience, but it will also encourage them to share the content with their inner circle. This way, you’ll be increasing your exposure exponentially.
With Instagram picture posts, you might be able to tell a unique story about your business. However, videos will give you the opportunity to bring those stories to life. In conclusion, it is highly recommended to come up with video content ideas as well.
5. Guide Users to Important Content
Perhaps this is the week your company is having its annual blowout sale. Maybe you just opened a new warehouse. Or you want to share a report that will help your audience. Instagram is a great marketing tool for driving an audience directly to that content by way of a link in a post.
Instagram is now giving users the ability to add a clickable link to carousel posts. This can be extremely helpful in getting a user to a specific piece of information quickly and effortlessly.
While still learning how to do social media marketing on Instagram, make certain the photos are directly related to the information the user wanted to retrieve when they clicked your link. Click-bait techniques are a sure way to get your account banned. Therefore, be sure the picture and information on both ends are related.
6. Create Sharable Images
One of the most effective marketing strategies on Instagram involves making your graphics share-worthy. Too many business owners will post a picture and assume that it is compelling enough to tell their story. By pairing the image with relevant and fresh captions, you create compelling content that will engage the audience.
Stunning graphics mixed with inspiring quotes or helpful tips make the post sharable instantly. Incorporating powerful and timely hashtags will also bring in more of an audience and help to drive your exposure through the roof. When posts have numerous sharable elements such as hashtags, detailed captions, and stunning images, they become easier for your followers to share.
These 6 strategies on how to do social media marketing on Instagram are small yet effective. When it comes to separating your business from the pack, there is no better plan today than being active on Instagram.
Instagram is an incredible social platform. The company is always making improvements. Within this environment, the small business owner has the ability to compete with the global corporation on a level playing field. If you have a few tricks that have exploded your marketing efforts, share with us here so we can pass on those tips to our audience.