Marketing Basics | The Small Business Support Network

Email Marketing: Best Practices and Tips for a Small Business

by The Small Business Support Network Experts | Mar 8, 2017 | Marketing & Sales, Marketing Basics

As a small business owner, you may rely heavily on marketing in order to generate leads. Leads are the lifeblood of sales. You simply cannot expect to generate sales and to improve profitability for your small business out of nowhere. This is not possible without a...

Building a Brand: 8 Tips to Help You Create a Simple Plan

by The Small Business Support Network Experts | Jan 20, 2017 | Marketing & Sales, Marketing Basics

While most entrepreneurs know the significance of building a brand, many of them fail to make branding the core of their businesses and eventually fail in their marketing efforts. When you are building a brand, it is critical that you come up with a feature that...

The 10 Benefits of Joining a Small Business Association

by The Small Business Support Network Experts | Dec 10, 2016 | Marketing & Sales, Marketing Basics

Have you ever thought of a way to keep your business moving? Joining a Small business association may not be top of your priority. However, there are numerous reasons why joining a small business association can boost your business entity. Joining a small business...

Communicate Old Style – The Art of the Written Word

by Carrol McCarren | Dec 5, 2016 | Marketing & Sales, Marketing Basics

Send a Handwritten Note In this world of emails, texts and 140 character tweets we have become accustomed to a short hand for conversing which dominates business (and personal) exchange. I am going to suggest that there is a way to communicate which will garner...

Most Common Small Business Branding Mistakes You Must Stop Making

by Carrol McCarren | Sep 28, 2016 | Marketing & Sales, Marketing Basics

One of the first things you think about when you’re the owner of a startup is small business branding. You imagine endless ways and possibilities through which your small brand could become as well known as Coca Cola’s, Nike’s or Adidas’. However, since the...

What is Indirect Competition?

by Carrol McCarren | Jul 7, 2016 | Marketing & Sales, Marketing Basics

Indirect competitors are those which do not sell the same products or services but who sell products which may satisfy the same customer need. You undoubtedly know who many of your direct competitors are: the businesses which sell the same products and services you...