Marketing Basics | The Small Business Support Network

Create a Customer Journey Map – 8 Steps to Great Customer Experience

by The Small Business Support Network Experts | Dec 23, 2017 | Marketing & Sales, Marketing Basics

When creating the ultimate customer experience, it all comes down to how effective and well thought-out your customer journey map was designed. If your business doesn’t have a customer map, then you are not going to be able to gauge whether or not your efforts...

The Most Effective Product Launch Strategy – How to Launch a New Product

by The Small Business Support Network Experts | Nov 16, 2017 | Marketing & Sales, Marketing Basics

Unfortunately, there are many great products launched every year that don’t become successful. As a matter of fact, according to the Insights Association, only 60% of all products that make it to the market will generate any revenue at all. There can be many...

Basics of Business Marketing

by The Small Business Support Network Experts | Sep 27, 2017 | Marketing & Sales, Marketing Basics

Marketing is variously defined as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association)...

Targeting Your Market

by Carrol McCarren | Sep 14, 2017 | Marketing & Sales, Marketing Basics

It’s been my experience that business owners experience considerable stress over marketing. It is a most crucial activity and one few owners have much direct experience with. So you read the books and you try various kinds of campaigns and hope for the uptick in...

Best Newsletter Tips – How to Make a Newsletter for a Consistent Brand Experience

by The Small Business Support Network Experts | Aug 30, 2017 | Marketing & Sales, Marketing Basics

Whether you have created a strong and detailed action plan or you just send out as many emails as you can, email marketing campaigns will inevitably communicate messages about the brand you promote, and the subject lines should be designed to generate leads and...

5 Ways in Which Your Personal Branding Will Contribute to Your Business

by The Small Business Support Network Experts | Mar 22, 2017 | Marketing & Sales, Marketing Basics

We live in a world where competition crops up from every corner. Entrepreneurs have to devise workable strategies of staying ahead of the pack and personal branding is a favorite for many. Building a personal brand does not just benefit an individual but also the...