Thoughts on Sales Contests

Sales Contests Let’s begin by discussing WHY businesses create contests for their sales teams.  The traditional logic held that people who excel in sales are highly competitive and respond to opportunities to best their co-workers.  The addition of a valued “prize”...
Targeting Your Market

Targeting Your Market

It’s been my experience that business owners experience considerable stress over marketing. It is a most crucial activity and one few owners have much direct experience with. So you read the books and you try various kinds of campaigns and hope for the uptick in...